This is the first initiative in Mongolian tourism that helps to keep alive our traditional sounds which nowadays tend to the extinction. The main goal of this project is preserving the Mongolian Traditional Musical Heritage by operating musical tours concept. The project is running for 3 years already in our collaboration with a NGO,” Khunnu Tsuur-Mongolian Folk Music Association “. Since the project is initiated by our company we are responsible for the marketing and advertising tools necessary to develop and also a quality of organization & logistics, Sustainable Tourism Development Center NGO implements concepts and core keys.
The main goal of the Nomadic Melodies project is preserving the Mongolian Traditional Musical Heritage by operating musical tours concept.
Supporting local communities
We are aiming to keep alive traditional sounds which nowadays tend to the extinction (because of the lack of interest of people and younger generations in it, because of globalization, and also the non-profit value of the activity in the local areas). For reaching this goal, we are the first and only Mongolian Tour Operator which has initiated Musical Tours Concept in order to make local nomads keep their traditions alive.
A cultural innovation
It is only by showing interest in the traditions that we might be able to preserve them. Facing globalization, we are making it possible by sending elite small groups of highly interested tourists to the communities, to learn this culture; we are also at this point benefiting to the local nomads an income by playing their instruments and sharing their traditions.
Partnership with responsible associations
We are now collaborating with a NGO, “Khunnu Tsuur – Mongolian Folk Music Association”. Since the project is initiated by our company we are responsible for the marketing and advertising tools necessary to develop and also a quality of organization & logistics. Sustainable Tourism Development Center NGO implements concepts and core keys.
A sustainable & responsible approach
Many people interest in the project and implement ideas in order to develop it. We measure our impact by only sending small groups of well aware and highly engaged people. A percentage of the benefit is going to the “Khunnu Tsuur Mongolian Folk Music Association”, which is passing this cultural knowledge to the Mongolian youth.
Involving the locals
Only few people in Mongolia can nowadays share their ancestral musical heritage. By involving few tourists and local residents in the sharing of this culture, we are on one hand providing an income to those local communities (income based on the sharing of their culture; so encouraging in the same way the continuation of this knowledge to younger generations), and on the other hand preserving directly the musical heritage as showing, teaching, and sharing it.
Linking Travelers & Nomads
The local communities are the keeper of all their heritage’s values. They are the link between past and future. The project is aiming to help those people to transmit their values. By encouraging and enhancing the sharing of this ancestral knowledge, the communities and the tourists can experience life together, learn from each other, resulting in keeping local culture safe.